'Reach Out; Start to End Suicide’, a multi award winning campaign, is dedicated to the prevention of suicide. Our campaign is based on the foundation and belief that suicide is preventable and everyone has a role to play in preventing suicide. We are aiming for a community that makes it’s the norm and acceptable, in a variety of contexts, to feel free to discuss feelings and for people to be told that they matter. Through raising public awareness, educating communities, and equipping people with the confidence to have conversations to support those at risk of suicide, we know we can save lives being lost and contribute to the Salfords’ ‘Zero Suicides’ ambition.
‘Reach Out; Start to End Suicide’ maximised its impact through its innovative delivery of:
• ‘Sea of Hands of Support’, which has amassed nearly 2,500 pledges of support for those experiencing suicidal thoughts and ideation and 4,000+ conversations occurred that smash the stigma associated with suicide.
• ‘Builders Lunch’ with workers in the construction industry being characterised as the hardest to reach and at highest risk profession to suicide, we served pizza and chatted about their mental health and suicide. We engaged with 271 construction workers with 97% of construction workers engaged reported an increase of their awareness of suicide prevention.
• Our ‘WSPD Vigil & Processions of Remembrance’ aims to remember all the lives that have been lost to suicide and support those left behind. This event takes place each year on World Suicide Prevention Day i.e September 10th.
• ‘Turn Yellow for Suicide Prevention Month’ saw the distribution of and display of our ‘Turn Yellow Packs’ including posters, card tents, desk flags and flags across the country in 2019. We saw 1,239 of our suicide prevention resources being displayed across 277 locations. Our logo emblazoned flags were flown at Salford City Council, Trafford Council & Wigan Council town halls on World Suicide Prevention Day. Salford Civic Centre was floodlit yellow to mark the day.
• ‘Care Workers Tea’ saw 850 logo emblazoned cakes with thank you cards that carried suicide prevention messages and a thank you delivered to our front line Health & Social Care workers and Nurses at Salford Royal Hospital at the height of the pandemic.
In an effort to foster a community that prioritises mental health and supports those in need, a ground-breaking initiative titled 'Everyday Mental Health Hero' is set to launch in the Salford community. This initiative, led by the leading Mental Health Charity ‘START Inspiring Minds’ and their award-winning ‘Reach Out; Start to End Suicide’ campaign, aims to inspire, educate, and empower individuals to meaningfully connect with one another, raise awareness of suicide prevention, and foster a supportive environment for mental health wellbeing.
The 'Everyday Mental Health Hero' initiative introduces a three-stage model designed to engage a diverse cross-section of the Salford community:
LEARN: Participants will engage with trained living experience engagement workers and undergo online suicide prevention training. The program, developed by the Zero Suicide Alliance and hosted by GM Health & Social Care's 'Shining a Light on Suicide', offers real-life stories and scenario videos to equip participants with the skills to recognise warning signs and provide support.
PLEDGE: Individuals will make a public pledge to reach out when they or others are in need. Research shows that publicly committing to a goal increases the likelihood of follow-through, and by joining the 'Everyday Mental Health Hero' community, participants support and motivate each other to uphold their commitments.
WEAR: Community members will wear a distinctive ‘Hear to Hear’ badge, signalling their willingness to listen and support others. While wearing the badge doesn't imply having all the answers, it signifies being a friendly ear and knowing how to connect individuals with available support services.
The initiative also provides bespoke resources including signposting to online training, bereavement support, and local services such as the Samaritans helpline. These resources, including posters, info cards, and more, aim to reinforce the message of 'Everyday Mental Health Hero' throughout the community.
To register your Salford based organisation to 'Everyday Mental Health Hero' to receive your pack email dennisb@startinspiringminds.org.uk